In November 2016, OCP hosted an ‘African Leadership Network’ event in Marrakech, Morocco. In the build up to this event and at the event itself, OCP needed a tool to help promote their approach on the African continent for sustainable agriculture.
The main purpose of the film was to communicate around the idea that OCP is an African company that works in Africa, for Africa. It’s also built to inform that contribution – fertilizers & farmers’ training – is only useful if the entire ecosystem around farmers and their local communities is also improved: factors such as finance, education, transport links and access to water.
OCP Group, a global market leader of phosphate and its derivatives and a key player in the international market since 1920 is dedicated to transforming agriculture within the African region.