The aim of this film is to get this difficult and important subject into the open. By tackling ignorance and preconceptions head-on, the film makes it harder for people to hide in the old ways and advocates for improved access to harm-reduction programmes in developing countries.
The film was premiered at the International AIDS Conference 2012 in Washington to an audience including US politicians and media, and has since been shown extensively at events and across the internet across the world.
The International HIV / AIDS Alliance are a global organisation bringing HIV prevention care and treatment services to some of the poorest communities around the world.
Despite the efficacy of the Alliance’s help, there is often a wilful blindness around the issue because politicians cannot be seen to be soft on addicts.