This film was designed to be shown at events and online to raise the profile of the charity, to stay with the viewer, and encourage them to get involved – whether through donating money, joining the register, or making time for fundraising or volunteering.
Response to the film has been extraordinary, leaving many people moved and lost for words. It had a real impact at the annual Anthony Nolan Daisy Ball where it not only dispelled myths, but also helped to raise the largest amount of money ever at the time. The film also played a major part in The Trust winning the Kleinwort Benson Charity of the Year for 2009.
Since it was founded, The Anthony Nolan Trust (now Anthony Nolan) has evolved to become a world-leader in tissue-type analysis and transplant technology, giving almost 6,000 children and adults the gift of life.