With the vast number of territories they operate in, with each territory having its own set of laws, the potential impact for non-compliance can be a fine of hundreds of millions of pounds!
In response, we came up with a visual treatment that we’d never tried before, giving the film a unique visual signature. Featuring Adrian Schiller (Doctor Who, Being Human) and the voice of Peter Serafinowicz, our characters debate the reasons and consequences of effective records management, concluding that each and every individual is the best line of defence when it comes to protecting the company’s reputation. The result is a memorable and effective film that has been well-received since its launch.
Barclays asked us to create a film to highlight the importance of records management within the company.