Betfair

How it Works

 
 

This film was created to educate both existing and new customers and key opinion-formers particularly in the United States- about what Betfair is and how it works. Due to changes in betting legislation in the United States this film was made to ensure that there was greater awareness and better understanding of exchange betting and that some of the myths and misconceptions around it do not lead to it being treated fairly. As Betfair’s website is inaccessible in the US, they needed a way of conveying the betting exchange principle in an exciting and convincing way with the principle of representing the user experience as a key part of why the film was made.

Betfair was a pioneer of the concept of peer-to-peer betting and firmly established itself as the world’s primary online betting exchange.