Chairman Film 2017


Historically, JCB has been known for the Backhoe loader but they wanted to focus of the growth of another lesser well know product into other markets around the world. The film is led by the Managing Director of the Loadall who wanted to share the benefits of this machine to allow dealers to understand how the Loadall can improve productivity and be a worthy investment for themselves and their customers.

JCB required a film that focused on the growth of one of the main product areas into the Indian Market.