It needed to convey how they take a functional, practical approach using proven methodologies and strict protocols to help companies combat of this increasingly sophisticated threat.
The film was launched externally, initially at Davos (The World Economic Forum) to a very senior audience, targeting senior chief executives, business and government leaders, before being placed on YouTube as part of a viral campaign and sent out to clients and businesses worldwide.
Deloitte and Symantec required a film to highlight the damage a cyber-attack could have and demonstrate the benefits of getting the experts in early.