Department of Health

Swim4Life

 
 

Change4Life commissioned this film to help reverse the growing trend of obesity illnesses, with the specific aim of getting parents more involved with their children’s swimming activities and make swimming a regular part of their child’s life. This call-to-action film was reinforced and supported by further short films delivered through the website which provide practical guidance by suggesting specific games parents can play with kids of different abilities.

 

Swim4Life is part of Change4Life - a society-wide movement that encourages everyone to make changes to their diet and activity levels in order to reverse the growing trend of obesity illnesses.