Social media is something which most people now use as a part of their personal lives. As a result Network Rail felt it necessary to produce and implement a series of rules with regards to social media and the workplace.
These policies are extensive, and this film needed to convey the key messages in a way that grabs the audience’s attention. We used kinetic text as a way of achieving this – condensing the material and highlighting the key messages in a succinct way.
As a result of its integration into everyday life, Network Rail implemented a series of policies as guidelines for their people when using social media in relation to the workplace.