Sport Wales

Hooked on Sport for Life


This film aims to make people feel like they are a part of something bigger, proud to be involved in a greater cause. The film promoted Sport Wales’ message, aims and vision at their annual Staff Day event in January 2012, and has since been available to view on the Sport Wales website and YouTube channel. We used stop-frame animation of real people. We filmed the participants individually from above, creating a plain white canvas and animating them frame by frame, making them do anything – run, tumble, jump, acrobatics – to illustrate the vast array of sports. A simple text script in a handwritten style told the story, making it easy to create both English and Welsh versions. We completed the film with a commercial track by an up and coming Welsh band called Friends Electric.

Sport Wales is a national organisation responsible for developing and promoting sport and physical activity in Wales. Their vision is to get every child hooked on sport and to help make a nation of champions.