Part of the Network Rail campaign targeted people who regularly use level crossings to encourage responsible use and safe behaviour. ‘Take The Lead’ is a film targeted at dog walkers who walk their dogs in areas around level crossings. Our client really wanted the film to resonate with the audience and spark conversation among the dog walking community.
Network Rail recently launched a high-profile, far-reaching Level Crossing safety campaign. This targets particular groups identified as being most at risk, including children and teenagers.