HAVAS Just:: has a long tradition of charitable support and this is further encouraged by their latest campaign with charity Campaign to End Loneliness. They believe that people of all ages need connections that matter. There are nine million lonely people in the UK and four million of them are older people. Many older people find constant loneliness hardest to overcome. They lack the friendship and support we all need. Working to inspire organisations and people to do more to tackle loneliness they ensure that those most at risk of loneliness are reached and supported. In today’s society, the majority of people are plugged into their phones. This means the simple things we could be doing to tackle loneliness such as smiling at someone or saying ‘hello’ are not happening. Our opportunities to make connections are slowly eroded as loneliness increases. We had to remind people of how important these simple moments are and how we must value them. We used comedy and laughter in the film to disrupt, disarm and bring people together.
This film was designed to be shown at events and online to raise the profile of the charity, to stay with the viewer, and encourage them to get involved – whether through donating money, joining the register, or making time for fundraising or volunteering.
Response to the film has been extraordinary, leaving many people moved and lost for words. It had a real impact at the annual Anthony Nolan Daisy Ball where it not only dispelled myths, but also helped to raise the largest amount of money ever at the time. The film also played a major part in The Trust winning the Kleinwort Benson Charity of the Year for 2009.
Louise’s Story is a poignant, emotional drama that encourages British Gas employees to donate the last hour of their pay before the Christmas break towards Shelter. The film is based on a true story of a woman who loses her home due to tragic circumstances, and is helped back onto her feet by Shelter.
We made this to commemorate the retirement of British Council’s outgoing Chief Executive, Martin Davidson. We wrote a caption script, turned it into a PowerPoint, and a call went out around the world – the huge amount of contributions we received helped us to make a really special film to thank Martin for his service and what the Council had achieved during his time at the helm.
To accompany this programme Deloitte required a memorable, uplifting and emotionally engaging film to help all of their 15,000 employees connect and be a valued part of the initiative. Ensuring that each individual is aware of their pivotal role within the firm leading to positively impacting a million people’s lives over 3 years. The film also supports Deloitte’s main purpose and new brand visual refresh – signified by the green dot and circular motif.
This film is a docu-drama set in a care home and picks up on the same family some years later where the problem has progressed and is now late stage dementia. This film is aimed at Health & Care providers across the UK to improve the quality of specific care given to BME groups and understanding of some of the barriers that prevent the delivery of effective care.
Finding Patience has been shown at a variety of major events including GovConnect Conference, The Alzheimer’s Show, The Alzheimer’s Society Conference and the UK Dementia Congress.