One of a series of 20 user generated films: 10 covering core roles where there is a real focus on recruitment and 10 Apprentice Stories. The latter aim to overcome misconceptions of BT and instead reach out to a new generation of BT employees to position the company as a one of the most exciting and innovative places to work.
This film aims to present an ambitious new Youth Employability initiative as part of the solution to McDonald’s hiring challenges.
‘Youth Employability’ was first shown to attendees of the McDonald’s worldwide convention in Orlando which happens every other year. This brings together 1500 leaders (senior management, franchisees, and owners) and is the key event in their calendar. It is a large-scale US-style event full of razzmatazz.