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Deborah Copeland, BT

A selection of films from The Edge.

 
 
Apprentices – Marcus Longden
BT

One of a series of films that aims to overcome misperceptions of BT and instead reach out to a new generation of BT employees to position the company as a one of the most exciting and innovative places to work.

 
 
Apprentices – Lauren Cyster
BT

One of a series of 20 user generated films: 10 covering core roles where there is a real focus on recruitment and 10 Apprentice Stories. The latter aim to overcome misconceptions of BT and instead reach out to a new generation of BT employees to position the company as a one of the most exciting and innovative places to work.

 
 
Sport Relief Tanzania
BT

BT is a long-standing supporter of Sport Relief, and in January 2014 a group of BT volunteers went to Tanzania to visit projects they’ve helped fund. We trained the volunteers in how to shoot professional-looking footage and what to shoot to help tell their story. The volunteers filmed and photographed their experience using iPhones and other devices, sent us the raw material, and we edited this short, moving record of their visit.

 

 
 
Comic Relief India
BT

In 2013, 8 British Telecom employees travelled to India to see how the money they raise is spent, and filmed their trip. Before their staff went we trained them on what to film and how to make it look good. We then edited their raw footage when they came home. The result is an authentic and moving film.

 
 
On Your Watch
British Council

We made this to commemorate the retirement of British Council’s outgoing Chief Executive, Martin Davidson.   We wrote a caption script, turned it into a PowerPoint, and a call went out around the world – the huge amount of contributions we received helped us to make a really special film to thank Martin for his service and what the Council had achieved during his time at the helm.

 
 
Ray Kroc Awards
McDonalds

McDonald’s have an annual award ceremony to identify and celebrate their top 75 managers in Europe. There is an event for the winners and their immediate teams and this film was created as the closer to the live event.

McDonald’s wanted to feature every one of the winners, but to film in 75 restaurants across 24 countries would have been too expensive. So our solution was to create a user-generated animation. We put together an illustrated pack clearly highlighting all of the elements that each contributor required, and then supported them closely through the process. The response from the winners was terrific and we have a final film with ALL of the winner’s participating in the film. We’ve included input from families, regional managers and restaurant teams to create an emotional celebration of what it means to be a Ray Kroc Winner.

Best regards,
Pete Stevenson
07775 710 787
0207 836 6262
pete@edgepicture.com