This film was launched to help win hearts and minds over the integration of Lloyds TSB, Halifax and Bank of Scotland.
When Lloyds Banking Group was formed they had to inform their £18m customers about the changes that were taking place and this film helped internal staff to answer those queries in branch.
A colleague engagement survey showed that there was an issue with engagement within IT. This film was produced to ensure colleagues understood what is happening, why and how they play a part in this.
The interviews were combined with elegant top-end graphics to reinforce each featured speaker’s words. This creative approach is highly distinctive and adds weight to what’s being said, as it requires the viewer to read as well as to listen.
The overall feeling is dynamic and high-tech; the visual style linking back not only to other relevant printed material, but also to the ‘C’s internal brand.
The main theme that we wanted to convey in this film is that people, no matter what impairments they might have are still people and should be treated as such.
With the addition of a message from David Oldfield the Executive Sponsor for Disability within Lloyds Banking Group and the individual specific impairment films, hearing from Lloyds employees and customers with Visual, Mobility, Hearing, Unseen and mental Health impairments we hoped to give helpful practical advice on how to treat everyone individually.
Lloyds Banking Group’s Inclusion and Diversity team commissioned us to make ‘Take A Second’. Understanding that despite all the mechanisms in place, workplace friction still persists, and was recognised as a brake on success. This mandatory video-led learning programme was made with a simple aim; to encourage employees to be more mindful of other people’s feelings even when under pressure. There are some great metrics around this project that we can share.