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EY Brand & Communications 2

A selection of films from The Edge for other clients

 
 
 
 
Take a Second
Lloyds Banking Group

Lloyds Banking Group’s Inclusion and Diversity team commissioned us to make ‘Take A Second’. Understanding that despite all the mechanisms in place, workplace friction still persists, and was recognised as a brake on success. This mandatory video-led learning programme was made with a simple aim; to encourage employees to be more mindful of other people’s feelings even when under pressure. There are some great metrics around this project that we can share.

 
 
We Are – Nuveen
Nuveen

We aimed to create an exciting and contemporary film that tells Nuveen’s story from the beginning- how they got to where they are and where they aim to go. The end result was a stylish, engaging film that combined library footage, engaging animation, and kinetic typography to clever effect.

 
 
Why Founders Factory?
Founders Factory

The films are a mix of interviews with cutaways shot in a stylistic manner to bring out the fun and vibrancy the business. They are the innovative place for entrepreneurs and their businesses to go and grow.

 
 
Phonotrope (cutdown)
Integral Society

Ken Wilber is a respected philosopher, with followers including Bill Clinton.

The Integral Society initiative is his holistic view of how society should interact with each other towards a common goal.

They needed a film to make the concept more accessible and engaging for a wide range of audiences.

Our solution was a based around a device called a Phonotrope, where the illusion of animation is achieved by rotating an object and filming it at a high shutter speed.  The end result was both beautiful and mesmerising – like nothing else we’ve produced before…

 
 
Digital Platform
Coutts

Coutts wanted a short film that would present their digital platform. It needed to inspire and attract both current and potential customers, encouraging them to utilise the full range of digital services that they have recently developed and would be making available on a much wider scale.

 
 
People Hold The Key
Dealogic

Dealogic required a film featuring their CEO, Tom Fleming, who had key messages that he needed to convey to colleagues in a punchy and enigmatic way. We combined the interview with the recent move to new offices, as a chance to showcase the new office’s cutting-edge environment.

 
 
8 Asks for the 8th
IRC

Women around the world – particularly in places affected by crisis – face discrimination, violence, and a lack of equal opportunities that threatens their lives and robs them of their potential. But with the right support, they can change their futures.

We gave cameras to women working on the front line of humanitarian aid, so they can tell the international community what needs to be done to end violence and discrimination against women and girls, even in the most challenging situations – in short, 8 asks on 8th March.

Best regards,
Pete Stevenson
07775 710 787
0207 836 6262
pete@edgepicture.com