One of a series of 20 user generated films: 10 covering core roles where there is a real focus on recruitment and 10 Apprentice Stories. The latter aim to overcome misconceptions of BT and instead reach out to a new generation of BT employees to position the company as a one of the most exciting and innovative places to work.
The film was a call-to-arms to embrace and promote the programme for the long term and get more young people recruited through internships, business start-ups, and graduate recruitment. Its simplicity and effectiveness drew some really positive feedback from the client and audience alike, and numerous language versions were created.
Best regards,
Pete Stevenson
+44 7775 710 787
+44 207 836 6262
pete@edgepicture.com