Network Rail were looking for a suite of films to raise awareness of their key Lifesaving Rules.
Using an X-ray graphic style, we recreated situations based on real accidents suffered by Network Rail employees, showing the impact of various severe injuries suffered in working environments familiar to the audience.
We’ve had a long-standing relationship with UK Power Networks, producing powerful health & safety films (as part of their ongoing campaign, ‘Stay Safe’) that show the consequences results of not following safety procedures.
Here we went with a creative approach that moved away from the direct consequences of not following safety regulations. Instead, we see the people who can get left behind, and ask a simple but powerful question to the audience: Who are you going to stay safe for?
The aim of this film is to show each contractor what is expected of them when representing HS2, regardless of the company they work for. It also details innovative initiatives HS2 have put in place, to ensure the health and safety of everyone involved.
No Ground Investigation project has ever before placed such a high priority on the well-being of the people undertaking the work, and so the use of a direct approach by a man of the people creates a truly engaging appeal.