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Ashley Sweetland - IHG

Please see a selection of films below.

 
 
CWT Brand Film
Curious

Curious a brand agency on behalf of their client Carlsson Wagonlit wanted a conference opener and sting that would provide a visually stunning overview of their approach to business travel for an invited business to business conference and for subsequent internal use as a brand film highlighting the core competencies of the firm.

 
 
Innovation
Deloitte

Deloitte are great believers in growing value from within their own organisation, empowering their own people to have the means to devise and launch innovative new ideas for potential new business venture start-ups.

A short film was required to help inspire all Deloitte’s millennials to ‘make their ideas happen’, helping position the company as a champion of this new way of thinking, and to formally launch the initiative.  It aims to show Deloitte as a champion of innovation and entrepreneurship, whilst encouraging their own people to engage with the firm’s innovation agenda.

 
 
Little Helps
Tesco

This film was part of a suite of productions for Tesco’s recent Annual Conference. It was aimed as a thank you to their people, celebrating how thoughtful and caring they are and to thank them for their hard work.

We invited a range of colleagues from across the business to a studio in London under the guise of interviewing them about customer service. We then gave them a letter written by customers and other members of staff recognising them for their hard work, initiative, and/ or kindness.

 
 
Our Stories
British Gas

This award winning film features real British Gas people re-enacting their stories, supported by background extras. We travelled the length and breadth of the country, shooting over the course of 11 days. Combining an emotive music track with a distinctive super slow-motion visual style, we focus on 4 powerful stories which portray a diverse range of British Gas people doing their jobs, all narrated by relatives who love and respect them.

 
 
Special Assistance
Heathrow

Developing our creative concept in direct response to the client’s needs, the film is aimed at passengers travelling through Heathrow Airport who require special assistance.

We shaped the film’s core narrative to fit around passengers with different access requirements and helps us shape stories in the script – and our cast was made up of a cross-section of people with different disabilities and their assistants.

Best regards,
Pete Stevenson
+44 7775 710 787
+44 207 836 6262
pete@edgepicture.com