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Direct Line Group

A selection of films from The Edge.

 
 
Harmonisation
Lloyds Banking Group

When Lloyds Banking Group was formed they had to inform their £18m customers about the changes that were taking place and this film helped internal staff to answer those queries in branch.

 
 
Bring Your Own Device
HSBC

Our aim was to bring to life HSBC’s objective of showing how unnecessary it is to carry two devices in the workplace. We approached this by producing a film that is playful, fun and more importantly sticks in people’s minds. The comedic and over-exaggerated performances from our actors allowed us to move away from what employees might expect from a ‘corporate film’. This played a huge part in garnering attention and making it memorable.  ‘Bring Your Own Device’ has a carefully scripted voiceover but has also been designed to grab attention on screens without sound.

 
 
Do You Concur
ABB

Concur is an online travel and expenses application for ABB staff (who between them book over half a million flights a year). The film is designed to help launch Concur and drive adoption.

 
 
Pursuit of Excellence – Film 2
Rolls-Royce

Part of a suite of 4 films we produced for Rolls-Royce, these were initially shown at a management conference and have been rolled out across the business. The company’s IT operations are collaborating with 4 external companies (CapGemini, HP, BT, and Computacentre) in order to deliver the best systems to the business. This is the first time an initiative such as this has been executed, with multiple companies collaborating together. Rolls-Royce call this their Ecosystem. The films were produced to educate the audience on the importance of collaboration, making the ecosystem exemplary, and – ultimately – to deliver excellence.

Best regards,
Merinda Owusu
0798 5195 419
0207 836 6262
merinda@edgepicture.com