New rules barred people from using mobile devices, even hands-free, while driving. This received a lot of push back. Our film aims to get inside people’s heads and make them understand how dangerous this behaviour can be and the devastating potential consequences to themselves and others.
Accidents often have multiple causes with complacency and lack of personal responsibility at their heart. This hard-hitting emotional film aims to ensure the ‘Stay Safe’ message sticks.
The primary audience comprised all of the UK Power Networks field staff and contractors – those who are older and have been in the job for many years, alongside new and young apprentices. Beyond this, the film had to work for all 5,000 employees.
A serious accident at work isn’t just limited to emotional distress and trauma – it can have serious financial implications, as families often lose their sole breadwinner and still have to meet costly hospital and care bills. The overriding objective of this film was to cut through a diverse, tough, cynical audience, and get them to wake up and make sure they behave in a safe, responsible way at all times by making them think of their own families and the devastating effect on them, should they become an accident statistic.
Network Rail has invested millions in developing a world class apprentice scheme. Individuals are carefully chosen then heavily invested in terms of training and support across 3 years.
But something is going wrong when these individuals go out to work in teams on the railway. Their research shows that very often the working environment, which to most of your people is second nature, makes it very difficult to get the best out of Apprentices and new Recruits.