Network Rail were looking for a suite of films to raise awareness of their key Lifesaving Rules.
Using an X-ray graphic style, we recreated situations based on real accidents suffered by Network Rail employees, showing the impact of various severe injuries suffered in working environments familiar to the audience.
Network Rail were launching a campaign to communicate Mental Wellness to their business. Their goal was to bring understanding to mental wellbeing and its importance, while educating their audience to be aware of the potential signs and symptoms of someone suffering with their mental health.
This was part of the same learning project as Ask Twice, training Managers to more effectively manage their direct reports with regards to Mental Wellbeing. This is one of two roleplays which play out the same scenario in two different ways. This first one is used early in the training and shows how even with good intentions you can make things worse. The follow up comes later in the course to show Managers what good looks like.
Track worker safety is a major issue for Network Rail. As a key element of their wider Safety 365 campaign, the ‘Hit or Miss’ initiative was aimed at eliminating fatalities and serious injuries’. Our film was designed to support this: attacking complacency; getting staff to stay alert; think about the wider impact of their actions and above all, not use their mobiles on track! Its efficacy saw it become an industry-wide communication piece driven by demand, winning one Gold, one Silver and two Bronze awards at the IVCA.