Our aim was to produce a short film that captures the essence of the new DP World brand.
Through personal and emotional storytelling as well as a powerful narration, the film illustrates how shipping has changed the world.
The Fort of Qasr Al Muwaiji holds great historical significance and importance within the UAE and for its people. The Fort recently went through a sensitive and considered contemporary transformation in order to become accessible to the public and give back to the people. This ‘Opening Ceremony’ film was designed not only to premiere at The Fort, but to support the idea of a new life for the Fort as a modern day museum and how it is giving back to the new generation of Abu Dhabi children, educating and keeping its proud history alive in the 21st century.
This film shows what ATIC is and does in a way that feels human, light-on-its-feet, and conveys emotion, communicating how the company underpins all kinds of technologies that will change lives for the better, and reinforces ATIC’s important role it plays developing a knowledge-based economy in Abu Dhabi.
ATIC, an Abu Dhabi-based tech company, was looking for a high-energy team-building event with a strategic focus and a creative feel. We got 70 employees making science fiction films, looking back from the future on how their company reached its current heights in the year 2030. After a brief session on visual storytelling, groups of delegates conceived and planned their videos, built props from supplied materials, and shot and edited on iPads, creating a set of ambitious, funny, and acute short films.
Launched by Mubadala in 2006, Al Taif Technical Services is a leading Maintenance, Repair, and Overhaul (MRO) services provider for defence-related land systems, armoured combat vehicles, main battle tanks, tracked and wheeled heavy utility and ground support equipment in the UAE and the Gulf region.
They wanted a modern corporate film to showcase their global expertise and partnerships, significant skills base, first-class facilities, local knowledge, and commitment to building a sustainable and commercially viable support system for the UAE and regional armed forces. The film needed to show that Al Taif is fast becoming a centre of excellence and a regional partner of choice. It’s an animation centred on an engineer’s drawing board and the designs that come to life in this graphic space. It was launched at IDEX 2013 in Abu Dhabi.