HSBC wanted a film to celebrate entrepreneurs and what they do. The film had to create a buzz and attract people to the Bank’s Essence of Enterprise report, which highlighted the positive impact entrepreneurs have on the world in terms of employment, prosperity, and wealth creation.
We produced this film to change the perception of HSBCnet and show the way HSBC’s investments in technology were making it more responsive to clients’ busy working lives.
The brief was to make the film feel highly contemporary and strongly visual to draw the viewer into the new world of HSBCnet that the mobile app makes possible. The use of kaleidolapse gives the film an abstract quality and the use of monochrome with red ties it in closely to the HSBC brand.
Coutts wanted a short film that would present their digital platform. It needed to inspire and attract both current and potential customers, encouraging them to utilise the full range of digital services that they have recently developed and would be making available on a much wider scale.
Led by our young presenter, we learn the facts about the project and how the Tunnel is going to lead to a brighter, cleaner future for the whole of London. This film has been instrumental in educating the public about the facts surrounding the project, and clarify any misconceptions people might have. In addition to the main film, we also produced a teaser film which was launched on the Thames Tideway Tunnel’s various social media platforms.