Pinn wanted a film to launch themselves into the market, to explain both to business and consumer customers, what their offering is. To this end we produced a voiceover-led piece of animation that is both stylish and original which clearly and simply describes what Pinn does, how their product works and the benefits it has to society as a whole.
‘Message Cloud’ is the next major macro-trend in an increasingly connected world. Having successfully developed the working technology and know-how for implementation, SmartFocus had a window of opportunity in which to steal a march on its major competitors, and we helped them use the power of film to communicate the essence of the product’s innovative smart thinking to a potentially huge, receptive audience.
We produced this promotional film to help illustrate the capabilities of the Trade Tracker App. Using the kaleidolapse technique we were able to give the film a unique sense of style and creativity.