This promo was produced for HSBCnet to showcase the exciting new creative look and feel of their updated Mobile App, focusing on the recent advances made to the technology, and in particular the launch of facial recognition software.
HSBC wanted a film to celebrate entrepreneurs and what they do. The film had to create a buzz and attract people to the Bank’s Essence of Enterprise report, which highlighted the positive impact entrepreneurs have on the world in terms of employment, prosperity, and wealth creation.
We produced this short animation-based graphics piece to set out HSBC’s 10 Transformative Programmes – a key part of their ‘Serve, Empower, Grow’ series.
Eye-catching and energetic, we produced this film to be an easy, memorable way for the audience to connect with HSBC’s plans for Global Contact Centre Business, enabling them to easily digest the changes that are planned.
The film was premiered at the Be The Business Festival, hosted at RIBA in London in March 2019. Several hundred business leaders were invited to connect with senior leaders and stakeholders from industry and Government including the UK’s Secretary of State for Business Greg Clark and the Chairman of Be the Business Sir Charlie Mayfield.
Deloitte are working hard to ensure they provide a working environment where everyone feels able to be themselves and can thrive, develop and succeed.
An environment in which their people are recognised and respected for their own strengths, values and perspectives. Deloitte believe that it’s only within such an environment that employees can truly be at their best.
Creating an inclusive environment is not a challenge unique to Deloitte; by uploading the film to YouTube and allowing people to share it with others Deloitte hope to inspire them on their own Respect and Inclusion journeys.