GKN wanted to raise awareness of how important they are to many of the machines we take for granted in our everyday lives. Many organisations can lay claim to innovation and excellent technology, however our client needed us to portray GKN’s ability to evolve rapidly and in tune with their major global clients. Above all, the film set out to reset perceptions of the brand internally and externally: from being a reliable engineering business to the leading high-tech, forward-thinking partners they are today.
We’ve had a long-standing relationship with UK Power Networks, producing powerful health & safety films (as part of their ongoing campaign, ‘Stay Safe’) that show the consequences results of not following safety procedures.
Here we went with a creative approach that moved away from the direct consequences of not following safety regulations. Instead, we see the people who can get left behind, and ask a simple but powerful question to the audience: Who are you going to stay safe for?