Qatari women are dynamic and impact all strata of society. The ‘International Women’s Day 2018’ film shines the spotlight on a few of these amazing achiever and what they do, and what they stand for.
Distinctly different and with a strong sense of creative artistry and cinematic musical immersion, the film reveals to the discerning traveller the ‘Essence of Qatar’ by capturing the country’s warmth of soul and spirit of vision. Played on a wide range of channels and at venues all over the world, we also produced a series of 30- and 60-second TVCs.
Major film awards have been won at Cannes, New York, London, and Hamburg.
Since it was released, the film has received over 341,000 views on Facebook alone.
The Edge have been working regularly with Qatar’s Government Communications Office – one of our most prestigious projects was this pride film to celebrate Qatar National Day 2017. We created an innovative studio space where we interviewed 12 ministers including the The Prime Minister and Minister of Interior, His Excellency Sheikh Abdullah bin Nasser bin Khalifa Al Thani.
Effectively designed to enhance the very image of the country of Qatar itself, the film uses a specially composed soundtrack – performed by the Qatar Philharmonic Orchestra – to help inject even greater local cultural authenticity, and serves as a perfect counterpoint to Her Highness Sheikha Mozah as she gives an impassioned overview of Qatar’s strategic vision for the future and the role QSTP will play in making the vision a reality.