We wanted a to draw people in, whetting their appetite for further exploration and finding out more about the people who work for Rolls-Royce. The project consisted of one 25” teaser, a 90” overview film and 13 x 60” films featuring Rolls-Royce employees, all of whom representing different aspects of the business and a cross-section of age, ethnicity, and gender. Through meeting them, we get to meet Rolls-Royce, getting a feel for the personality of the company and the qualities and values it stands for.
Led by our young presenter, we learn the facts about the project and how the Tunnel is going to lead to a brighter, cleaner future for the whole of London. This film has been instrumental in educating the public about the facts surrounding the project, and clarify any misconceptions people might have. In addition to the main film, we also produced a teaser film which was launched on the Thames Tideway Tunnel’s various social media platforms.