New rules barred people from using mobile devices, even hands-free, while driving. This received a lot of push back. Our film aims to get inside people’s heads and make them understand how dangerous this behaviour can be and the devastating potential consequences to themselves and others.
Made for an internal audience to support a new joiner induction day this film had a number of objectives. These included giving the audience an understanding of the history of the HS2 project to inspire pride in the project by recognizing what it has achieved and what the future holds for the project. We also set out to create a sense of team and belonging intended to inspire, motivate, and generate excitement about the next stage of the project.
We’ve had a long-standing relationship with UK Power Networks, producing powerful health & safety films (as part of their ongoing campaign, ‘Stay Safe’) that show the consequences results of not following safety procedures.
Here we went with a creative approach that moved away from the direct consequences of not following safety regulations. Instead, we see the people who can get left behind, and ask a simple but powerful question to the audience: Who are you going to stay safe for?