In ‘A Day in the Life of…’ we came up with a creative and surprising viral film about the DF toilet which would create awareness and interest in DF with potential customers, positioning V&B as a modern and innovative brand, and bring potential customers to the European V&B DF web page. The narrative was driven by making toilet itself part of a human story that could be appreciated by the target audience. The concept of ‘a day in the life’ allowed the film to move between a number of lightly-humorous scenes that involve a typical family throughout the day and into an evening party.
This film is a celebration of the achievements of the bank in the development of Doha and in the nation of Qatar, and was designed to ‘wow’ the audience, making them appreciate just how successful QNB is today – not just in Qatar, but across the world, where it is now recognised as being the World’s Strongest Bank. Shown at the 50th anniversary event, our film provided an opportunity for everyone to look back at QNB’s past, followed by a concluding part which gives the audience an inspirational glimpse into the bank’s future.