The film was premiered at the Be The Business Festival, hosted at RIBA in London in March 2019. Several hundred business leaders were invited to connect with senior leaders and stakeholders from industry and Government including the UK’s Secretary of State for Business Greg Clark and the Chairman of Be the Business Sir Charlie Mayfield.
The main objective of the film was to launch the Be The Business manifesto - to show that change doesn’t have to be onerous to make a significant difference.
We wanted to create a buzz around Be the Business and persuade more SMEs to get involved. The ultimate aim is to encourage change inside business, thus launching a movement within British business, a new culture of change that’s designed to transform the prospects for thousands of companies across the UK.