ABB

If Only

 
 

ABB’s health and safety record had continued to worsen, with over half of all incidents relating to poor driving in countries across the world. To help address the issue, a dramatic and attention grabbing film was produced to make employees become far more aware of the dangers of driving on the road and to taking driving seriously and to appreciate the human and emotional consequences of such traumatic, driving related incidents.

The film was shown to all 107,000 ABB employees and translated into a range of different languages, going on to become part of a major internal communications initiative.

We were commissioned to produce this compelling drama for ABB to help employees become far more aware of the dangers of driving.