This film was designed to be shown at events and online to raise the profile of the charity, to stay with the viewer, and encourage them to get involved – whether through donating money, joining the register, or making time to fundraise or volunteer.
Response to the film has been extraordinary, leaving many people moved and lost for words. It had a real impact at the annual Anthony Nolan Daisy Ball where it not only dispelled myths, but also helped to raise the largest amount of money ever at the time. The film also played a major part in The Trust winning the Kleinwort Benson Charity of the Year for 2009.
Anthony Nolan is on an ambitious mission to get thousands more men to sign up to the Anthony Nolan Register, helping people who urgently need stem cell transplants. This film was designed to have the greatest emotional impact to help the charity with their aim. The film tells the story of two people whose lives are forever connected, unknowingly. It is beautifully filmed and won several IVCA awards, including Best Use of Music for the Coldplay track, ‘Fix You’.