Qatar National Bank

Brand Film


“Determination, Insightful, Enriching” – these values needs to be lived by every QNB employee, and this film is designed to show three examples where employees showed these brand values, and delivered above-and-beyond the normal service to their customers, showing they were “Thinking Beyond” the normal remit.

The film was shown at the first QNB Brand Engagement Workshop in November 2012, and its audience were carefully-selected Brand Ambassadors within the bank, who conveyed the brand values of QNB to other employee

In conjunction with their brand agency Brand Union, QNB commissioned us to introduce the QNB brand values to all staff.