With a workforce of over 20,000 employees a major internal communications campaign was launched to instil pride into every employee, regardless of what job and which part of the business they worked. With energy companies often being criticised for lack of transparency, high prices and a lack of trust, we produced an emotionally engaging, ‘real life’ film designed to capture the very soul and spirit of the organisation – and showing the pride and dedication of its staff in delivering the company’s main brand promise Looking After Your World.
Depicting 24-hours in the life of British Gas, the main on-screen heroes of this 5-minute film are gallantly played by real life British Gas employees and their families.
A major FTSE Top 30 company, British Gas serves around half the homes in Britain and approximately 1 million businesses. As one of the UK’s ‘big 6’ energy and home services providers, British Gas has a stated commitment to look after its customers’ worlds by providing value for money, dedicated customer service, innovative energy solutions and the highest quality Home Services expertise.