Havas Just

Campaign to End Loneliness


Working with agency Havas Just, we filmed a well-known British comedian, Andy Parsons, approaching people sitting alone in the shopping centre and strike up a conversation.

This aimed to show how awkward British barriers are broken down through shared laughter, helping strangers to connect – and for the film to seek to be part of a cultural shift that celebrates and elevates small moments of connection.

The UK-based Campaign to End Loneliness conducted a research project (known as Be More Us) which found that 9 in 10 UK adults believe that small moments of connection – such as talking to someone whilst waiting for a train – can help to tackle loneliness.