Greene King

Change Conference film

 
 

Greene King needed a high impact and emotionally engaging film to be shown at a Top 100 Senior People Conference. After the event, the film was used internally for team meetings, inductions, motivational training etc.

The aim of this film was to elicit behavioural change and to reinforce the four values; Customer, Team, Respect, Results. It is people focused and reinforces the fact that “if you do things right and create the right atmosphere, then everything else falls into place”.

Running at 5’30 and with no spoken narrative, the idea is that we use a series of professional actors to depict a series of carefully chosen scenes during 24 hours at a typical Greene King pub.