Coca-Cola

Diversity

 
 

We opted for a mockumentary-esque film featuring fictional CCEP employees of different ages wearing animal masks, following them as they navigate working life whilst being interviewed by an off-screen interviewer trying to get their opinions on age diversity.   We utilised the masks as animals don’t have the concept of generation and age is often hard to gauge on appearance alone. The final reveal further drew on this idea, as the characters removing their masks to reveal the people beneath, and further countering expectations.

We were commissioned to create a short film focusing on challenging “myths” in the workplace, debunking stereotypes around age and celebrate age diversity.