Customer Service is critical to how Autoglass, like most businesses, needs to differentiate itself. The aim was to make the service ethic even stronger. If Autoglass could get staff to think about their own experiences as a customer, then they would be much more likely to give great service themselves, whether externally to customers or internally to colleagues. The film had the desired effect of re-energising the business. As a result, employees are now more focused on the impact they can have as individuals on customer satisfaction.