Kone

Kone – Mental Health Awareness – Escalator

 
 

As part of Kone’s campaign to remove the stigma of living with mental health issues, we created a short, simple visual metaphor to represent someone’s battle with depression. Our aim here was not to trivialize, but to simplify, giving the audience a starting point for a conversation.

As part of Kone’s campaign to remove the stigma of living with mental health issues, we created a short, simple visual metaphor to represent someone’s battle with depression. Our aim here was not to trivialize, but to simplify, giving the audience a starting point for a conversation.