Fitness First

Raising The Bar


Our solution was to spend 3 days filming in two FF gyms (Lavender Hill and Clapham Junction) and use a host of actors, FF staff and extras to depict a busy gym environment.

We then enacted several scenes which showed a day in the life of a gym with a General Manager, a Personal Trainer and other staff members and customers and how behaviours improved the overall “feel” of the gym and morale of the staff, helping to increase their pride in working for Fitness First.  The film was also designed to help embrace FF’s Brand Values.

Fitness First commissioned us to produce a 3-minute film that helps show staff how changing their behaviours from “good” to “great” would help increase customers’ experience and had overall positive results for customers and staff.