First Scot Rail

Make a Difference

 
 

‘Make the Difference’ was shown as part of a series of road shows aimed at all employees, made up of personnel ranging from Engineers, Drivers, those who work in the Ticket Office, the HQ/Customer Services team, On board Catering and Platform staff.

The films primary objective was simple: to make employees see how important their role is to the customers’ experience and to treat every customer in a way that values them.

They wanted the film to work on an emotional level and really stay with the internal audience once they have seen it, making them think about how they come across to others.