HSBC Top 5 Digital Trends


This film was commissioned for use at an event for retail banking staff and designed to increase the audience’s awareness of current retail Banking trends and to test their knowledge of major trend setters in a following Q and A session.

The motion graphics support a voice-over led film creating a dynamic timeline featuring scenes shot in a studio with directed extras to represent the customer experience in each of the trends

The visual style relies on fluid movement and uses the HSBC colour palette of red and black and white

This film is to support a presentation on the top 5 trends and to ask the audience to think about how the future of technology can help reshape retail banking in HSBC