HSBC

HSBCnet Mobile App Touch ID Promo

 
 

We produced this film to change the perception of HSBCnet and show the way HSBC’s investments in technology were making it more responsive to clients’ busy working lives.

The brief was to make the film feel highly contemporary and strongly visual to draw the viewer into the new world of HSBCnet that the mobile app makes possible.  The use of kaleidolapse gives the film an abstract quality and the use of monochrome with red ties it in closely to the HSBC brand.