The aim of each short film was to tell a story that was resonant and emotive for HSBC Private Bank clients and potential clients. Each film looks at a different wealth consideration via specific scenarios.
Manage tells the tale of a middle-aged businessman with a passion for horses. He has acquired a racehorse in Brazil as a hobby, and in the film he is shown the trainer’s yard, being imparted with advice on how to nurture his relationship with his horse and racing. The end of the film finds the businessman joyous as he watches his horse speed past him on the gallops.
HSBC Private Bank needed a film that would clarify how they are able to assist their clients across a magnitude of wealth management issues.