The aim of each short film was to tell a story that was resonant and emotive for HSBC Private Bank clients and potential clients. Each film looks at a different wealth consideration via specific scenarios.
Preserve depicts an Asian grandfather as he witnesses the school and ultimately the school awards ceremony of his granddaughter. He considers the passage of time and he looks on with immense pride as his granddaughter accepts a prize. His interest is preservation; his family line and wealth being intertwined in this case.
HSBC Private Bank needed a film that would clarify how they are able to assist their clients across a magnitude of wealth management issues.