HSBC

HSS Digital Transformation

 
 

We created a short, visually exciting animated film that primarily uses continuous free flowing abstract 2D graphics (instead of cutting from one separate scene to another) to convey the idea that the world of data is ever connected and constantly moving.

This is complimented live action footage that has been refracted / manipulated to bring a different perspective on recognisable city-scapes e.g. Dubai, Hong Kong and New York. Ultimately, we strived to make the live action footage look apart of the graphics and did this by using a variety of transitions through the graphics to a live action shot or vice versa (without ever noticeable cutting from one to another).