Hydro is a supplier of aluminium and aluminium products and committed to strengthening the viability of customers and communities. Producing aluminium consumes a lot of energy, which generates concerns about its sustainability. However, Hydro wanted to explain that responsible production processes – taking into account how the metal is used and its capacity to be recycled – can make aluminium much more energy-efficient than other alternatives. This short film is designed to convey that complex argument in an entertaining and memorable way. The film was shown in a wide variety of situations –from major conferences and exhibitions to one-on-one meetings and the Hydro website. It was used to show to governments and potential partners and suppliers and internally it gives people the ammunition to present a broader perspective when challenged.