National Crime Agency

Illegal Fire Arms – 2

 
 

NCA wanted a suit of films to encourage people to report of illegal fire arms anonymously. We produced a set with alternative endings to surprise viewers and then shorter cuts of the original film for different audience groups and showing as a commercial on Sky TV. The pieces were viewed more 337,000 times and drove over 80,000 click throughs to the Crimestoppers website. The communication activity led to 165 operational leads and, during the four week operation, over 800 illegal firearms were seized.